Updates
Yes, Your Bag Needs a Charm. Here Is Its New Best Friend.
Somewhere in the last couple of years, bags stopped being finished when you bought them. Now they need a personality hanging off the zip - and honestly, we think the world is better for it.
We have been quietly building a whole crew of tiny tagalongs, and it is time they got a proper introduction.
Poko, the professional hitchhiker
Poko is a Pocket Chonk with very serious attachment issues - a tiny round dragon who picks a favourite human and decides every errand is a shared adventure. Big side-eye, tiny paws, and a clingy little stare that guards your keys from anyone who touches them.
Poko comes in six colours, so there is one for every bag in the rotation.
The dumplings that click
The BumBuns Clickies are tiny dumpling fidgets with round little bums and a real clicky press - and a keychain-ready attachment point, which makes them the rare bag charm that also gives your hands something to do in the queue.
The animal keyring crew
A good chunk of our animal favourites moonlight as keyrings: Bonko the Hammerhead Shark (the double-take champion of the school pickup line), Clover the Ladybug, Pebble the Pill Bug, Jade the Snake Hatchling and Wags the Brown Dog all come in keyring form - fully wiggly, dangling happily off a zip.
And one smiley heart
The Smiling Heart Charm is the quiet gift move: a tiny bundle of happy with big expressive eyes, in reds, pinks and purples. Clip it to someone's keys and it says "I'm thinking of you" without needing a speech.
Shop the Smiling Heart Charm ->
Pick your tagalong
The whole dangling crew lives in the Keyrings collection - each one created from a licensed independent design, then printed and finished in our Melbourne workshop, ready to turn a perfectly sensible bag into a slightly better one.